My priorities when buying food

1. Health

My personal energy (and I’d bet yours too) is highly dependent on how I fuel my body. If I’m not eating a wide array of different kinds of vegetables, legumes, grains and seafood/meats I feel lethargic and foggy, and will usually get sick.

Since feeling crappy impacts 100% of my other responsibilities in life, eating a diverse assortment of Real Foods is my number one priority when it comes to grocery and meal selection.

This has some implications. If I’m traveling or even very busy I don’t always eat local/seasonal/organic/sustainable. I try to avoid these scenarios, but when it comes down to it I’ll take what I can get.

It also means that sometimes I pay stupid prices for room service salads if greens have been hard to come by.

2. Quality

Quality is a very close second to health, largely because they are often related. As someone who prioritizes health to the point where my daily nutrition is almost always well-balanced, quality is often the deciding factor in choosing a specific meal.

What I mean by quality is close to what I mean by Real Food. To me, quality food has been crafted with care and fashioned from real ingredients, rather than mass produced in a factory. However, quality doesn’t always correlate with the healthiest choice.

If I’m traveling in Texas and have a choice between an artisan brisket sandwich from a world class family owned restaurant or a salad from Starbucks, I’ll take the sandwich on most days and hope there isn’t too much sugar in the coleslaw. That said, I wouldn’t make a choice like that two meals in a row, so health still wins down the stretch.

On the ethics side I am not going to repeatedly buy bad tasting chocolate just because it is fair trade. Ideally I’d find a delicious fair trade chocolate, but if I’m bothering with chocolate at all it had better be tasty.
3. Ethics/sustainability

I want to live in a world where the people who grow our food are respected and earn a living wage, and where we don’t pretend animals raised for food are less sentient than pets we keep at home. There are people who raise food this way, and I consider it an honor (not a luxury) to support their work.

I understand that it is not practical to demand this standard for 100% of the food I eat. Ethical and sustainable food is still sadly hard to find in most locations, and can be prohibitively expensive for many people.

That said, I would encourage anyone who does have the means to consider supporting ethical and sustainable food whenever possible. Our support is they only way these practices will be able to grow and reach more people.

I hope to see a day where sustainable food is ubiquitous enough that I can move it to #2 or #1 on this list.

4. Price

When it comes down to it I don’t want low-quality, unhealthy or unsustainable food, so even at a super low price it isn’t worth buying.

That said, it also drives me bonkers when restaurants and grocery stores try to sell mediocre food at artisan prices. I can tell the difference you jerks!

For me, as long as pricing seems fair (or I’m completely desperate for something green) I’m willing to pay for food that fuels my body and soul, and supports my values. I don’t consider stores like Whole Foods a rip off, because they are working so hard to offer transparency where nobody else will. In fact, I’m happy to support their mission.

It’s unfortunate that so many of us need to make such tough decisions in order to feed ourselves and our families. As always, all we can do is our best.